About the Video
For this project, I created a dynamic and engaging promotional video for the Duanwu Festival, featuring a special message from Sydney Swans' star player, Jake Lloyd. The aim of this video was to encourage more Australian Chinese community members to attend the game and participate in the festivities.
The video opens with a heartfelt message from Jake Lloyd, expressing his excitement to see more Australian Chinese fans at the game. His genuine enthusiasm sets the tone for the video, creating a personal connection with the audience. To enhance the appeal, I incorporated high-energy footage of the Sydney Swans’ training sessions.
These scenes showcase the team’s dedication, skill, and the vibrant atmosphere of the game, aiming to draw viewers into the excitement of the event. Through careful editing, I ensured a seamless blend of Jake’s message and the training highlights, using upbeat music and quick cuts to maintain viewer engagement.
The video concludes with an invitation for the audience to join the Sydney Swans at the upcoming Duanwu Festival, making it an effective call-to-action for increasing attendance.", This project allowed me to utilize my skills in storytelling, video editing, and promotional content creation to deliver a compelling message that resonates with the target audience.